Last updated: May 1, 2026
1. Who We Are
This Privacy Policy explains how 10:10 Life and Legacy LLC (“10:10,” “we,” “us,” or “our”) collects, uses, and protects the information you provide through this website and form. Our principal address is 5930 Royal Ln Ste E PMB 206, Dallas, TX 75230 and we can be reached at [email protected].
2. Information We Collect
When you use this website, we collect information you voluntarily provide, which may include: your name, phone number, email address, U.S. state of residence, date of birth, sex assigned at birth, general health indicators, tobacco use, approximate mortgage balance, coverage preferences, and your scheduling or contact preference.
Some of this information — including your date of birth, sex assigned at birth, and general health indicators — may be considered “sensitive personal information” under certain state privacy laws (such as California’s CPRA). We collect it solely to help match you with appropriate insurance products and to facilitate quoting and underwriting by licensed agents and carriers. We do not use or disclose it to infer characteristics about you, and we do not use sensitive personal information for cross-context behavioral advertising.
We also automatically collect certain technical data, including your IP address, browser type, device information, referring URL, and advertising identifiers such as the Facebook Click Identifier (fbclid), collected through cookies and similar technologies for analytics and advertising attribution.
3. How We Use Your Information
To connect you with one or more licensed agents who may contact you to discuss insurance products and, if you choose, prepare a quote;
To contact you about insurance products and services by the methods you consented to, including phone, text/SMS, email, and automated or AI-assisted messaging;
To match you with a licensed insurance agent or agency appointed with applicable carriers;
To measure and improve our advertising, including conversion tracking with advertising platforms such as Meta;
To comply with legal, regulatory, and insurance-licensing obligations; and
To maintain records of your consent, including the date, time, IP address, and the disclosure language you agreed to.
4. How We Share Your Information
We may share your information with: licensed insurance agents and agencies working with 10:10 to service your request; insurance carriers for the purpose of quoting and underwriting; service providers that support our operations (such as CRM, hosting, communications, and analytics vendors); and as required by law or to protect our legal rights.
We may sell or share your personal information with our licensed agents, insurance carriers, and marketing partners, as described in our disclosures and consent language. Depending on your state, you may have the right to opt out of the sale or sharing of your personal information, and to opt out of its use for targeted advertising.
5. Text Messaging & Communications
By providing your phone number and checking the consent box, you agree to receive calls and text messages as described in that disclosure. Message and data rates may apply, and message frequency may vary. You can opt out of text messages at any time by replying STOP, and reply HELP for assistance. Opting out of texts does not necessarily remove you from other contact methods you consented to; contact us to adjust your preferences.
6. Cookies & Advertising
We and our advertising partners use cookies, pixels, and similar technologies (including the Meta Pixel and Conversions API) to understand how our ads perform and to attribute conversions. These tools may associate your activity with advertising identifiers. You can control cookies through your browser settings; disabling them may affect site functionality.
7. Data Retention & Security
We retain your information for as long as necessary to fulfill the purposes described here and to meet legal and regulatory recordkeeping requirements, including retention of consent records. We use reasonable administrative, technical, and physical safeguards to protect your information, though no method of transmission or storage is completely secure.
8. Your Privacy Rights
Depending on your state of residence, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain uses. Residents of states such as California may have additional rights under laws like the CCPA/CPRA, including the right to opt out of the sale or sharing of your personal information and to limit the use and disclosure of your sensitive personal information. To exercise any right, including to opt out of sale/sharing or to limit the use of sensitive personal information, contact us at [email protected]. We will not discriminate against you for exercising these rights.
9. Children’s Privacy
Our services are intended for adults age 18 and older. We do not knowingly collect information from anyone under 18.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact Us
Questions about this Privacy Policy or your information can be directed to 10:10 Life and Legacy LLC at
5930 Royal Ln Ste E PMB 206, Dallas, TX 75230.